Product Specific Branding
Key Selling Points
• 94% saw dramatic length & volume* • 94% saw visible lift * • 100% saw long-wearing results * *Results observed in a consumer panel survey
How to Apply
Beauty beyond belief! Lashes don’t lie…or do they? Take your pretty positions: Hold the wand horizontally and give the brush a wiggle from side to side & base to tip for maximum volume, length and lift. Flip your grip. Hold the wand vertically & stroke upward to curl and separate. Layer generously, as you wish.
• Glamour Beauty Award for Best Designer Mascara, 2017 • Temptalia’s Reader’s Choice Award for Best High-End Mascara • Allure Readers’ Choice for Best Mascara (department stores, specialty stores), 2014
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