Product Specific Branding
Roller Lash Black Mascara
Key Selling Points
• Water-resistant & easy to remove • 87% said it gives long-lasting curl* *Consumer panel survey on 31 women after 4 weeks
How to Apply
Such a pretty curl! Ready for the hook & roll, gorgeous? Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every last lash. Curls just wanna have fun!
Roller Lash mascara is the #1 best-selling Prestige Curling Mascara in the US* *Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/ Specialty, Makeup Product Dollar Sales, Annual 2015 – Annual 2018
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