Product Specific Branding
Goof Proof Brow Pencil
Key Selling Points
• Fast & easy eyebrow filling • 12-hour* waterproof** eyebrow pencil *instrumental test on 20 women **Instrumental test on 22 women • 95% said it was easy to fill & shape brows*** • 94% said it gives beautiful brows on the first try*** *** self-evaluation by 109 women after 1 week • 8 easy-to-choose shades • Signature Tips & Tricks included [BURST ‘NO SHARPENER NEEDED]
3.5 Neutral Medium Brown
How to Apply
Full brows, full life! Use the wide part of the custom goof-proof tip to fill & shape brows, using a couple of strokes to build color. Use pointed edge to define the outer “tail” end of your brow. Soft & easy does it Blend with spoolie-brush for that “real life” brow look.
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