Product Specific Branding
Country Of Origin
Key Selling Points
• The vodka market remains by far the largest spirits market globally. • Although in decline overall, this market has seen growth in the super premium category, as well as on local craft positioning. • A unique process with 3 different distillations as Suntory’s proprietary method of bamboo charcoal filtration for a clean and clear flavor and a remarkably smooth and mellow character. • Haku’s kanji means “white” referring to the “Hakumai “ – the Japanese white rice and the origin of the liquid
Alcohol By Volume
Tasting Notes (Nose)
A soft aroma played up by the sweet, delicate, floral aroma of rice.
Tasting Notes (Finish)
A smooth finish, with a sophisticated, pleasantly lingering sweetness thanks to the bamboo charcoal filtration process.
Tasting Notes (Palate)
A rich taste that gradually envelops the mouth with the natural sweetness and complex flavour of the rice.
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