Product Specific Branding
Country Of Origin
Key Selling Points
A low in juniper, sweeter and therefore more accessible gin from Gordon’s. Recruit new consumers into the Gordon’s TM (and gin as a category) – those who find gin an aspirational category but find the taste challenging. Increase occasionality of Gordon’s within the aperitivo / first drink of the evening occasion.
Alcohol By Volume
Growing the pink gin category.
Tasting Notes (Nose)
The refreshing taste of Gordon's with the sweetness of raspberry and strawberry, with the tang of redcurrant.
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