Product Specific Branding
PR 1 MILLION
Key Selling Points
Strong communication with totally new storytelling allowing to refresh and eboost the whole franchise. New storytelling. Ensure interactivity with consumer and unique experience due to the epic race game – “become the legend”.
Fragrance Notes (Base)
Two forces battle: • The freshness of adrenaline: metallic geranium, hot laurel, salty grapefruit. • The heat of smoky wood: gaiac wood, red amber, honeyed mead.
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